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KMart Celebrates Black History Month
In-store programs
and celebrity-hosted
activities to commemorate
inventions by African Americans
Hoffman Estates, IL (BlackNews.com) - As part of our continuing
commitment to diversity and the communities where we work and live, and
in celebration of Black History Month, Kmart will host Kmart
Share the Word, a series of in-store events and activities to pay
tribute to African-American inventors. The events will highlight
contributions to our everyday lives such as the mailbox and the dustpan.
Kmart also will host celebrity workshops that cover a variety of topics,
from fashion, beauty, health and fitness, to education, motivation,
music and entertainment.
"Diversity is a business priority and is woven into the fabric of who we
are," said Don Germano, senior vice president and general manager of
Kmart retail. "Kmart's long-standing commitment to diversity is a
natural extension of our core beliefs. As our nation celebrates Black
History Month, we are proud to honor and pay tribute to the
extraordinary contributions of African Americans, past and present."
As part of the in-store celebrations, customers will have the
opportunity to meet and greet celebrities such as Dr. Ian Smith,
medical/diet expert on VH1's highly rated "Celebrity Fit Club" and host
of "Meet the Faith" on BET; Laurie Ann Gibson, Hip Hop choreographer for
MTV's "Making the Band"; Misa Hylton, Hip Hop Stylist to the "Stars"; Ke
Ke Palmer, actress/singer and star of "Akeelah the Bee"; Dr. Randall
Pinkett, entrepreneur and winner of NBC's "The Apprentice 4"; Singer
Songwriter Kelly Price; and former NFL Player and ESPN analyst Marcellus
Wiley.
Kmart's supporting partners Procter & Gamble, Glory Foods, Inc.,
Atlantic Records, WCKD, and Colgate Palmolive will be on-site to offer
gifts and free samplings.
Through a variety of events including fashion shows, in-store giveaways,
radio remotes, health screenings, mini workout boot camps, and live
performances, Kmart will inspire, educate and promote the legacy and
heritage of African Americans.
The Kmart Share the Word series will take place every Saturday in
February (2, 9, 16 and 23) from noon to 4:00 pm at select Kmart stores
in four cities - Chicago, Miami, Los Angeles and Philadelphia. For store
locations and more information on the Kmart Share the Word celebration,
visit
www.kmart.com/blackhistorymonth
About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation
(NASDAQ: SHLD), is a mass merchandising company that offers customers
quality products through a portfolio of exclusive brands that include
Jaclyn Smith, Joe Boxer, Martha Stewart Everyday and Route 66. For more
information visit the company's website at www.kmart.com or the Sears
Holdings Corporation website at
www.searsholdings.com
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