Introducing: The Black Biz Hookup
The new face of group buying, The Black Biz Hookup, launches to
promote discounted offerings and services for Black-owned and
operated businesses across the U.S.
 Atlanta, GA (BlackNews.com)
-- The Black Biz Hookup launched as the first Group Buying website
whose Merchant offerings of "Daily Deals" are Black Owned and
Operated Businesses. The Black Biz Hookup's mission statement is to
act as the focal point on the Internet for Group Buying discounted
product and service offerings, highlighting and supporting Black
Owned and Operated Businesses. Using the Group Buying model
popularized by Groupon and various other sites, the Black Biz Hookup
allows consumers to purchase one "Daily Deal" for various goods or
services.
While the Black Biz Hookup focuses on Black Owned and Operated
Businesses, the goal of the website is not to alienate non-Black
consumers. Rather, as stated by the company's Founder, Brian
Roberson "this website was created to give the same opportunities to
Black Owned and Operated Businesses that larger Group Buying sites
have for mainstream companies. The Black Biz Hookup's core customer
is anyone who wants to support Black Businesses while getting a
great deal in their city. At the end of the day, this website will
help strengthen the Black community and show the true value of the
African American buying power, which is expected to top $1.1
trillion by 2012."
Another goal of the Black Biz Hookup is to help struggling Black
Owned and Operated Businesses stay afloat in today's volatile, often
unpredictable economy. Mr. Roberson states "we have seen too many
small Black Owned Businesses close their doors over the past few
years. Our aim is to promote the small Business Owner that provides
excellent products and services and at the same time acting as a
springboard for potential entrepreneurs that are on the fence about
starting their own businesses giving them an instant audience and
potential customer base".
Instead of using Call Centers to get a backlog, the company has used
a grassroots approach to signing up Merchants similar to what Plum
District implemented working the "Soccer Mom" referral circuit. The
Black Biz Hookup has a group of Affiliates around the country acting
as advocates for the website and signing up the Black Business
Owners who grasp the concept and the emotional connection that they
have with their customers which is lacking with other larger Group
Buying websites.
The Black Biz Hookup is launching in Atlanta, Memphis, Indianapolis
and San Diego adding additional major metropolitan cities in the
coming weeks. The site can be found at
www.blackbizhookup.com
and is open for business as of February 1st, 2010 ushering in the
start of Black History month.
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