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Four Elements of a Killer Resume!

By Dwain Celistan, Special to IMDiversity

 

A key tool in the process of securing another employment opportunity is a resume -- and one that is well-crafted to stand out from the pack.  As an executive recruiter, I typically receive hundreds of resumes per week.  With over three million resumes on the larger Internet sites, you resume must be able to break through the “clutter” to communicate your capabilities to the reader/potential hiring authority.

The first element of the strong resume is a clearly stated objective.  This will help the reader know your employment desires.  Defining your desires is also energizing and challenging. It helps you think through your career goals and strengths, and will set the stage for the balance of your resume.  The balance of the resume should reinforce -- through illustrating your experiences and education -- your ability to meet/exceed the requirements of the type of role(s) outlined in the objective. 

Your work experience is the next most important component.  For each role you should provide two components: responsibilities and accomplishments. Responsibilities are essentially items that are similar to a job description.  They are the requirements for someone who has had that position.  By contrast, accomplishments are the quantitative things you’ve done while in the position.  The weighting should skew most heavily to accomplishments with an 80/20 weight, as in the sample below.

Compose a concise two- to three-line statement for each of your major responsibilities.  For each position, focus on the larger aspects of the role in an appealing manner to the reader.  Stay with the highlights rather than an overload of details.  Remember, the hiring authorities are probably familiar with the responsibilities of your role.  For example, a Director of Sales knows the content of a territory sales rep's role.  Similarly, a Plant Manager knows the core responsibilities of a line foreman or maintenance engineer.

The next and arguably most important component of your resume will be the accomplishments you’ve had while in each role.  Accomplishments are quantifiable benefits you delivered or led, such as, "generated X revenues," "reduced Y costs," "efficiencies were improved Z percent," "secured Y more clients," "improved our satisfaction ratings Z percent," "secured X more hits on our Web site," etc. These points of difference separate you from anyone else that would have had that role or a similar role.

SAMPLE

MARKETING MANAGER

Leading direct marketing efforts for ABC Co.(XYZ retail units). Actively marketing via electronic, internet and traditional channels (direct mail, telemarketing, in-store).

Accomplishments:

  • Averaging 109% performance versus plan since joining ABC based on individual and company measures.
     
  • Developing new customer segmentation strategies and plans that are driving significant sales increases among targeted loyalty members. Recent customer retention and win-back campaigns have achieved 300%+ ROI, with additional lifetime value contributions.
     

  • Overall, led electronic and internet-based direct marketing, with an average +5-8% sales lift for individual campaigns.  Importantly, developed campaigns that drove +2-3x sales lift increases for leading oil, appearance and engine management brands during key promotion period periods.
     

  • Initiated telemarketing to loyalty members, achieving +16% sales lift during full-year campaign.  In-store incentive plans are being tested that will increase loyalty customer sales an additional +4-7% next year.
     

  • Developed promotions with NASCAR and NBA during 1st year that drove +275% ROI on individual campaigns.

 

Importantly, avoid qualitative language to define your accomplishments.  Most roles have a quantifiable element to them.  This is the time and place to use them, regardless of how challenging you might find this step.

Fourth, there is recency bias in reviewing resumes.  The positions you’ve held in the past five years are significantly more important than roles you had over 10 years ago.  Therefore, weight your resume accordingly.  For example, your list of accomplishments should be more robust for recent roles.  However, I suggest fewer substantial accomplishments will beat a long list of "modest wins". 

For positions that you held over 10 years ago, I suggest using the title and one or at most two key accomplishments that occurred during your tenure in that role.  Remember, it is unnecessary to define the responsibilities of entry-level or junior positions.

Net, a killer resume has four components:

  • It begins with a clear objective of the type(s) of opportunities you desire. 
  • Each position has two elements, weighted 80/20 to accomplishments, beginning with a brief outline of major responsibilities.
  • Provide quantifiable accomplishments for each role.
  • Skew the emphasis on the document to the most recent five years.

 

Through this approach, hiring authorities will know your desires and can review prior successes, which suggest your potential to deliver in the future.  This approach will focus your efforts to seek your next opportunity, within or outside of your current organization.

 

Also of Interest

 

L. Patricia Ice

Dwain Celistan is a retained executive recruiter, coach and speaker. He has authored “College Students 6 Steps to Achieve Your Dreams”, “5 Simple Steps to Achieving Your Dreams” and “You’re Hired! Actions to Get and Keep the Job You Love”. He can be reached via dwain@reinvent2achieve.com or 630-455-0172. www.CareerAccelerationCoach.com

IMDiversity.com is committed to presenting diverse points of view. However, the viewpoint expressed in this article is the opinion of the author and is not necessarily the viewpoint of the owners or employees at IMD.