Mechanical Requirements
General Information
Applications
Ads can be built in Quark, Indesign, Illustrator or Photoshop. If the application files are Quark or
Indesign, all the links and fonts need to be supplied. If the ad is built
in Illustrator, the fonts should be outlined so that fonts do not need to
be supplied and if the linked files are not imbedded, they should be
supplied. If the ads are created in Photoshop, any layered Photoshop file
should be included in case there are changes. If the ads are built in
other applications such as Pagemaker, Corel Draw or Publisher, to name a
few, then PDF’s should be created and supplied. Also, if application files
are supplied, a low-res PDF should also be supplied so that we have a
visual of the correct final version.
PDF’s
All PDF’s supplied should have
the fonts imbedded and the PDF’s should be hi-res, CMYK versions.
Methods of Shipping
Large PDF’s can be
sent to Diversity Employers/THE BLACK COLLEGIAN FTP site. If the final PDF is under 5 or 6
MB, they can be sent as email attachments either to:
Michelle Ancar
(michelle@IMDiversity.com)
or call: 504-598-3357 or
Pres Edwards Jr.
(pres@IMDiversity.com)
Ad Sizes
- Full page: 7 1/8"w X 9 3/4"h
- 2/3 vertical: 4 3/4"w X 9 3/4"h
- 1/2 island 4 3/4"w X 7 1/4"h
- 1/2 horizontal: 7 1/8"w X 4 3/4"h
Trim Size: 7 7/8" x 10 3/4"
Bleed: 8 1/8" x 11" (Allow 1/8" on all
sides.) Keep live matter 3/8" from trim; full page ad
only.
Column Specifications: 13 1/2" picas wide
by 9 3/4" - three-column format
Binding: Perfect
Bound
Circulation and Distribution
Diversity Employers Magazine (incorporating THE BLACK
COLLEGIAN Magazine) is distributed
primarily through the Career Service Office on over 800 campuses on a
controlled request basis (free). It has a circulation 0f
125,000.
Agency commissions, Discounts, and Credit
Terms
A 15 percent commission on gross billing on space and
color charges is extended to recognized agencies. Production charges
are non-commissionable. The agency is responsible for payment of all
advertising ordered and published. A two percent cast discount on
net after agency commission is allowed if paid within10 days of the
invoice date. A one percent finance charge will be added to accounts
45 to 60 days past due. A two percent finance charge will be added
to accounts 61 to 90 days past due. A 25 percent collection charge
will be added to all outstanding invoices over ninety
days.
Cancellations: Written notification of
space cancellations must be received by the space closing deadline.
Cover positions may not be canceled within thirty days of the closing
date.
Inserts: Available at $8,000 per
insert.
Please contact Production Manager for mechanical
requirements and shipping instructions.
Contract and Copy
Regulations
The publisher reserves the right to reject any advertisement at any time.
Publisher shall not be liable for any costs or damages for failure to publish an
advertisement. Positioning of advertisements is at the discretion of the publisher,
except where a request for a preferred position has been accepted by the publisher.
The publisher is not responsible for errors in keyed or box number ads. Publisher is not
responsible for errors in typeset ads.
The publisher shall have the right to hold the advertiser
and/or its advertising agency jointly and severally liable for such monies
as are due and payable to the publisher for advertising which the
advertiser or its agency ordered and was published
If you
have any questions or want more information, please contact:
Michelle
Ancar
Sales Department
Phone: 504-598-3357 from 8:30 a.m. to 5:00
p.m. Central Time
Fax: 504-523-0271
E-mail:
michelle@imdiversity.com
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