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Description
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THE BLACK COLLEGIAN Magazine,
established is 1970, was transformed into THE BLACK COLLEGIAN Online in
1995 when it became the first African-American magazine with a site on
the Internet. THE BLACK COLLEGIAN Online expands the print magazine from
two issues during the school year to twelve monthly updates; it expands
the reach of the magazine from a circulation of over121,000 copies on over
800 campuses, to a potential reach to everyone with a computer on the
world-wide-web; it expands the scope of the magazine from a focus on
career and jobs to any subject of interest to African-American college
students.
THE BLACK COLLEGIAN
Online took the magazine to another level when it added the jobs and
resume databases which added a much valued dimension to the print
recruitment magazine. So, in addition to getting valuable career and
job information, the readers can now search the vast database of
equal-opportunity employers actively recruiting minority college
students for entry-level job opportunities. Readers can also apply for
these jobs online and post their resumes in a database that employers
search when they are actively recruiting.
THE BLACK
COLLEGIAN Online expands the reach of college recruiters from the key
schools they customarily recruit on by using THE BLACK COLLEGIAN
Online’s searchable resume database. THE BLACK COLLEGIAN Online also
offers employers much more visibility than they can get in a print
magazine. THE BLACK COLLEGIAN Online has the capacity to offer
significantly more content electronically than can be printed on a page
in a magazine. It also offers hyperlinks to take the students directly
to the content on their Website. THE BLACK COLLEGIAN Online offers
employers the opportunity to get more advertising at lower costs. There
is nothing to print and nothing to mail. |
Editorial Content
THE BLACK COLLEGIAN
Online is the cyberspace version of THE BLACK COLLEGIAN Magazine which
has been serving African-American collegians and the employers who
recruit them since 1970. While the site is updated each month with an
issue which is content from the magazine, articles are added weekly and
sometimes daily. The Home Page features the cover of the current issue of the
magazine and the Home Page has links to Search Jobs, Post Resumes, Site Charter
Sponsors, Employer Profiles, Site Sponsors and Cornerstone of Diversity
advertisers. The main feature articles for the month are listed and
readers can view the current issue. Also featuring on the Home Page are
links to “Graduate and Professional School Guide,” “What’s Happening,”
“African-American Issues,” “Global Study,” “Career Related,” “Xtra
Curricular,” and “Monthly Issues.” The “Monthly Issue” goes back to
1997. THE BLACK COLLEGIAN Online has a wealth of information, e.g. the
“Job Outlook For The Class of ‘97.”
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