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Featured Readings

Q&A: Diversifying Public Relations
By the Hispanic American Village
Maria Alborz, a public relations professional working with the multicultural marketing form, VanguardComm, discusses what's gratifying about her work in PR

Advertising & Marketing Careers Outlook
By the Bureau of Labor Statistics, U.S. Department of Labor
From Occupational Outlook Handbook, 2004-05 Edition: Advertising, marketing, promotions, public relations, and sales managers held about 700,000 jobs in 2002. Thanks to intense domestic and global competition in products and services offered to consumers, employment is expected to grow faster than the average for all occupations through 2012. But there are caveats.

Resume Makeover: An Ad Sales Exec Gets a New Marketing Document
By Dory Devlin, WSJ Career Journal
Case study: Despite impressive advertising-sales-management experience, an exec needs to revamp a lackluster resume to better showcase work history and accomplishments

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