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DIVERSITY EMPLOYERS MAGAZINE
Spring 2011 - Anniversary Commemorative Issue

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By The Associated Press


Puerto Rican pride on display at NYC's parade

By KAREN ZRAICK

Associated Press

NEW YORK (AP) - New York City's Fifth Avenue was awash in the red, white and blue of the Puerto Rican flag on Sunday as the Puerto Rican Day parade stepped off under gray skies.

The crowds were thinner on many blocks than in previous years, which some attributed to the thunderstorms forecast for the afternoon. But the rain held off and Bronx Borough President Ruben Diaz Jr. insisted the crowd was still "2 million strong, like every year.''

Salsa bands and dancers shimmied up the avenue on colorful floats as spectators sounded vuvuzelas, the noisemakers that caught on during the 2010 World Cup.

"We're here because we love to be with our people and get in touch with our culture,'' said spectator Vanessa Velez, 22.

Roberto Cruz, 46, arrived at a spot along the parade route at 7 a.m. to be as close to the marchers as possible. He said the event is special this year because President Barack Obama is scheduled to be in Puerto Rico on Tuesday.

"It was about time,'' Cruz said. "Let's see if the government can give us more jobs and more education. Unemployment is too high.''

Obama's visit to the island, the first by a president in decades, is extremely important, said U.S. Rep. Nydia Velazquez.

"It is important that the president gets a chance to listen to different sectors in Puerto Rico and see Puerto Rico's reality,'' said Velazquez, a Brooklyn Democrat. "During his presidential campaign he said he wanted to be also the president of the Puerto Ricans in the island. This is a good moment to tackle the problems that affect Puerto Rico, mostly in the economic and environmental sectors.''

Entertainer John Leguizamo was named global ambassador to the arts for the parade, which also included such elected officials as Mayor Michael Bloomberg.

City Comptroller John Liu said Puerto Ricans have made great contributions to New York City for generations, including in the areas of commerce, culture and education. "I myself am proud to have been nicknamed a Chino-Rican,'' the Taiwan-born Liu joked.

The parade has been an annual event in New York since 1958 and has grown to be one of the city's largest.

The theme for this year's parade was "celebrating the natural beauty of Puerto Rico.'' It was also dedicated to the city of Cabo Rojo, celebrating its 240th birthday.

Noemi Nieves, a 54-year-old retired secretary, waved the flag of Cabo Rojo, where her brother lives. She has lived in New York for 35 years but goes back to visit Puerto Rico every year.

"It's beautiful,'' she said of the parade as a troupe of young women in colorful dresses danced by.

___

Associated Press Writer Claudia Torrens contributed to this report.


Obama courting Puerto Ricans

By BEN FOX and LAURA WIDES-MUNOZ

Associated Press

SAN JUAN, Puerto Rico (AP) - Cheering crowds in the steamy tropical heat are expected Tuesday when President Barack Obama makes a rare presidential visit to Puerto Rico.

But the nearly 4 million U.S. citizens who live on the island and can't vote in the general election aren't really the point.

Organizers are hoping this trip, the first in decades by a president to the U.S. Caribbean territory, will generate good will on the mainland, particularly in Florida, where the fast-growing Hispanic population will be essential to Obama's re-election effort in 2012.

"The past decade has witnessed a staggering growth in the Puerto Rican community,'' said Andres W. Lopez, a member of the Democratic Central Committee who helped organize the visit. "They have become the quintessential battleground community in the nation's battleground state.''

There are almost a million more Puerto Ricans on the mainland than on the island. They long had been concentrated in the Northeast, but the 2010 census shows that Florida is in second place, with about 841,000, mostly in the Orlando area. These transplants tend to be younger and more educated than their counterparts in established communities in places such as Hartford, Conn., and New York. As more recent arrivals they also tend to have closer ties to family back home.

Democrats see the Puerto Ricans in Florida as a potential counterbalance to the larger, traditionally Republican Cuban-American community in a state Obama needs badly to win a second term.

That's where this trip comes in.

"I am sure they will be happy about this,'' said Pedro Pierluisi, the island's nonvoting representative in Congress, who has been working to generate for support for Obama on the mainland. "We have lots of Puerto Ricans in central Florida and I know they keep close eyes on Puerto Rico.''

Reaching out to Puerto Ricans is part of a broader effort to court Hispanics, who accounted for more than half the U.S. population increase over the past decade and now number about 50 million. It's hardly a uniform community, but there are "shared issues'' of concern that include support for education, and social services, said Louis DeSipio, a professor at the University of California, Irvine.

The number of people of Puerto Rican descent, the second largest Hispanic group in the U.S. after Mexicans, grew by 36 percent over the past decade to 4.6 million, according the census. The island's population fell by 2 percent during that time as people fled a dismal economy.

Puerto Ricans tend to be less interested in immigration overhaul because they are U.S. citizens and can move freely back and forth between the island and the mainland, but as migrants who often need to learn to speak English and face other challenges they have similar experiences, said DeSipio, chairman of Chicano-Latino Studies at the California school.

"To the extent that the president talks about issues of bringing Puerto Ricans into the U.S. mainstream that will certainly resonate with other Latino communities and immigrant communities generally,'' he said.

George Colon, who moved to the Orlando area a month ago after losing his job managing memberships at a country club in Puerto Rico, said he's undecided on the presidential election and won't be persuaded by Obama's visit. He said he will vote for the candidate best able to secure statehood for the island or "resolve its status,'' as most people refer to the issue.

"If he's not interested in resolving Puerto Rico's status, than it doesn't mean much,'' Colon said about the trip.

The political aspect of the trip is a point of pride to Belmaris Santos, a marketing executive from Guaynabo, a San Juan suburb, who plans to show up at the airport to catch Obama's arrival.

"It's historic,'' the 33-year-old said. "That a sitting U.S. president decides to come is a show of the importance that our island is generating in the American political system.''

Obama plans to spend only a few hours on the island. He is expected to commemorate the last official presidential visit, by John F. Kennedy in December 1961. Obama plans to meet with Gov. Luis Fortuno, a pro-statehood Republican, and attend a fundraiser.

Fortuno said in an interview that he didn't expect the president to weigh in on Puerto Rico's status. That's a question that Fortuno said will be put to the island's voters before his term ends in December of next year.

"Any smart political leader in America nowadays understands the importance of courting the Hispanic vote, regardless of whether you're a Republican or a Democrat,'' he said.

Obama is also expected to draw attention to the $7 billion in stimulus money that went to Puerto Rico, perhaps visiting one of the schools or government buildings renovated under the program. Pierluisi, said this aid came at a crucial time, with the local economy in recession since 2006 and the government slashing its budget and laying off thousands of public sector workers.

"The people might not know all these details but they see a president who has been supporting us,'' Pierluisi said.

Obama is neutral on the status issue, which has been stalled for decades by conflicting sentiment on the island. The president supports a plebiscite in which Puerto Ricans would choose between statehood, independence, the current semiautonomous commonwealth status or a free association in which the island would be a sovereign nation that could define its future relationship with the U.S. through treaties.

The president has supported a plebiscite in the past.

The trip is a big deal on the island, where the government has begun a flurry of road and public works projects in recent days and the Legislature has created a model of an Obama statue they intended to erect in the Capitol, to go with the ones of five other presidents who have visited.

The pro-independence movement has announced plans to protest, but they represent a sliver of public opinion. The majority of Puerto Ricans have voted consistently to maintain ties to the U.S., and enthusiasm for the visit is widespread.

Juan Carlos, a 28-year-old bank teller from the San Juan suburb of Carolina, said he asked his boss for Tuesday off so he could see the president. "This is a moment that I will tell my children about when they are old enough,'' he said.

_____

Wides-Munoz reported from Miami


Yuma sees rise in Hispanic Jehovah's Witnesses

By MARA KNAUB

Yuma Sun

YUMA, Ariz. (AP) - Tears well up in Maria Luisa Garcia's eyes when she recalls how Yuma's thriving community of Spanish-speaking Jehovah's Witnesses all began with the work of five women.

"From five people, look at the growth. There are now many congregations. I cry at conventions when I see so much growth,'' Garcia said, her voice breaking.

That small group of five women has now grown to a dozen congregations of 1,300 Jehovah's Witnesses, along with many more interested people who attend twice-weekly meetings. Today there are 12 Spanish and four English congregations in Yuma County.

But back when Garcia arrived from Mexico in 1953, there wasn't even an official Spanish congregation in the county.

Soon after arriving in town as a young lady, Garcia, now 77, started studying the Bible with Jehovah's Witnesses.

However, she didn't set out to become a Witness. Upon her arrival, she found her mother already studying with them. Having been born and raised a Catholic, the 20-year-old became concerned with what the Witnesses were teaching her mother.

"At first I only wanted to know what my mom was learning. Maybe they're deceiving her. Then I started to read the magazines (Watchtower and Awake) and I liked them. I thought, this is very nice,'' Garcia said in Spanish.

In 1954 she and her mother got baptized, making them official Jehovah's Witnesses. They became two of five women who were part of an emerging Spanish group.

The women ran the group, conducting meetings and handling all duties, from accounting to organizing the house-to-house preaching, the work Witnesses are most known for.

The group met in a small Kingdom Hall, as their meeting places are called, on 10th Street and 6th Avenue, where an English congregation already met.

When a new Kingdom Hall was built on Avenue A in the early `70s to accommodate the English congregation, the little group moved with them. This hall still houses several congregations, both English and Spanish.

The Spanish group then received needed help when Pedro Rojas arrived from California in 1968. He would become the first elder when the group became an official congregation.

By the time Rojas arrived, the congregation had grown to 40 people. That congregation grew until it became two, and the congregations continued to multiply.

"We went through the roof,'' said Ricardo Rodriguez, who arrived in Yuma in 1974 when there was only one congregation. "Pioneers of the work here in Yuma include Pedro Rojas, Enrique Ramos, Eleuterio Ceniceros and Wilfredo Ponce.''

"Their wives supported the arrangement. Women like Jessie DeAnda and the late Lidia Ponce were founding women who dedicated their lives to this work,'' said Jaime Medina, a congregation elder.

Today there are five Kingdom Halls: three in Yuma, one in Somerton and one in Wellton. In the Yuma and Wellton area, some 700 Spanish-speaking Witnesses and interested ones meet in six congregations.

But the quickest growth is taking place in San Luis and Somerton, where about 600 Spanish-speaking Witnesses meet in six congregations, not counting people who attend meetings but who are not Witnesses. (Only members who actively "witness,'' or preach, known as publishers, are considered active Jehovah's Witnesses.)

The growth is such that there is no room for more congregations in the available Kingdom Halls, and they are looking for property in San Luis for a new hall.

Witnesses are known for sharing their message from house to house. Garcia explained that the early group spent entire days preaching from 8 a.m. to 9 p.m., covering San Luis, Somerton, Gadsden, Yuma and Wellton and all the ranches in between.

"We took lunch,'' Garcia recalled.

Why do they preach with such zeal? "We try to get everywhere,'' she said, then added, "not just because we want more people. We want people to realize what Jehovah will do in the future.''

Medina said the growth is due to the personal interest shown to families.

Rodriguez offered another reason. "We offer free Bible studies and many accept them. It's a study without obligation, but over time people will compare what they learn with the Bible. They reach a point when they decide to become Witnesses. Nobody pushes them, it is a personal decision.''

Jessie DeAnda said hearing God's name for the first time made a deep impact on her. She also grew up Catholic and first became acquainted with the Witnesses when a teenage girl gave her a Bible-based booklet.

"That's when I saw Jehovah's name for the first time. I had never heard it before. Mass was in Latin so I didn't understand anything, and I had never read the Bible before.''

DeAnda started studying with the Witnesses in 1954 and was baptized in 1958.

Nowadays, "people are so crushed by economic problems or they're seeking something better, that the thought of a New World appeals to them,'' Medina said.

Witnesses believe that one day Earth will become a paradise, according to God's original plan.

Tony Romero, another congregation elder, said a common misconception is that Jehovah's Witnesses do not believe in Jesus.

"But we do believe in him. He is our only means of salvation, he is our King. As Christians we follow Christ when he said in Matthew 28:19, 20 `Go and make disciples.'''

That's why Jehovah's Witnesses strive to share what the Bible teaches to all people, Romero pointed out.

Jehovah's Witnesses attend district convention

During recent weeks Jehovah's Witnesses may have come knocking on your door. They made a special effort to invite all Yuma County residents to their three-day convention.

Approximately 1,300 Spanish-speaking Witnesses living in the area attended their 2011 District Convention with the theme "Let God's Kingdom Come!'' in San Diego from May 27-29.

The program was presented in both English and Spanish with the purpose of "strengthen(ing) confidence that the Kingdom of God is a reality,'' according to a news release.

The 12 Spanish congregations in Yuma County joined the more than 33,000 people who attend the Bible-based program at Qualcomm Stadium.

___

Information from: The Sun, http://www.yumasun.com


Organización ayuda a empresarios hispanos en EEUU

Por LAURA OLENIACZ

DURHAM, Carolina del Norte, EE.UU. (AP) - Alejandro Sánchez dice que ha conocido a muchos comerciantes hispanos ingeniosos, que abrieron negocios sin tener una preparación administrativa y en algunos casos sin haber completado siquiera la secundaria. Entre ellos, hay quienes han alcanzado algunas metas importantes.

Pero Sánchez, empleado del Latino Community Credit Union en Durham y graduado de la Escuela Fuqua de Administración en la Universidad de Duke, dice que también ha visto a muchos comercios que no pueden crecer sin más recursos financieros o capacitación.

"Ellos no pueden crecer porque no saben cómo administrar el negocio, cómo tener acceso a otras oportunidades. He visto esto repetidamente'', dijo Sánchez. "Así que me dije, 'aquí hay un potencial enorme; si alguien les diera a ellos las herramientas, podríamos hacer que esta gente generara en realidad más ingresos para sus familias y para sus comunidades'''.

Sánchez está ayudando a crear una nueva organización en Durham, Carolina del Norte, llamada Acción Emprendedora USA, la cual apunta al crecimiento de las microempresas en la comunidad hispana.

La organización no gubernamental no es un programa de la cooperativa Credit Union, sino que constituye un esfuerzo que Sánchez ha emprendido junto con Ignacio Torres, quien estudia la maestría en políticas públicas en la Universidad de Duke.

Torres ayudó a lanzar una organización con el mismo nombre en Chile hace varios años, inicialmente en una municipalidad pobre.

La organización comenzó a proporcionar servicios para gobiernos, pero evolucionó y creció. Ahora opera en siete centros conectados con varias universidades, incluida la de Duke. Los estudiantes de las universidades ayudan a dar clases a microempresarios dentro de este programa.

En cuanto a Sánchez, dijo que trabajó en Colombia, en una tarea similar, aconsejando a los dueños de pequeñas empresas en comunidades de escasos ingresos. Llegó a Durham para cursar la maestría en administración de empresas en Duke y ahora trabaja en Latino Credit Union, que no tiene relaciones con Acción.

Sánchez dijo que percibió una necesidad entre la comunidad hispana, donde muchas personas carecían de los conocimientos o antecedentes educativos para sostener y crear sus negocios. Consideró que Acción podría tener un impacto social y económico.

"La mayoría de la gente en la que concentramos nuestros esfuerzos tiene ingresos bajos y, para ellos, el obtener un empleo y mejorar su situación económica resulta complicado'', dijo Sánchez. "Si somos capaces de hacer esa transformación en sus vidas para darles herramientas a fin de que puedan mejorar sus vidas, habrá un impacto social muy grande, en términos de financiarlos''.

El grupo busca ayudar a personas emprendedoras que han abierto o buscan abrir negocios pequeños, donde emplean a una o dos personas y cuyas ganancias son de hasta 50.000 dólares anuales. Los negocios a los que buscan ayudar van de la jardinería a la construcción, pasando por los restaurantes y los puestos comerciales.

Acción finalizó apenas uno de sus primeros cursos de prueba para microempresarios, a mediados de mayo. Su primera generación contó con entre seis y 10 personas, quienes aprendieron los pasos necesarios para formalizar una empresa --incluyendo qué permisos y licencias se necesitan--, así como información sobre "marketing'' y matemáticas financieras.

La organización está conectada con Bull City Forward, un grupo de ayuda a pequeños comerciantes, y fue también parte de Duke Start-Up Challenge, una competición para personas con aptitudes comerciales.

Los miembros de Acción se ubicaron entre los siete finalistas de esa competencia, en la que se inscribieron 110 proyectos de nuevos negocios.

Ahora planifican una nueva ronda de clases en septiembre. Antes, tendrán tiempo para perfeccionar su modelo de negocios.

La primera fase de su trabajo incluye clases introductorias, así como capacitación y asesoría personalizada. La segunda etapa tiene la misión de dar servicios distintos, incluidos algunos de índole legal y contable, a los dueños de las empresas, con un costo módico.

Una tercera fase consta de la formación de una red para ayudar a que los clientes hagan crecer sus negocios.

"A fin de que nosotros pasemos de una etapa a otra, necesitamos tener un grupo de comerciantes que esté listo para la siguiente etapa'', dijo Sánchez. "Vamos a desarrollar esa primera etapa en los próximos seis meses o un año, y realmente hemos mejorado nuestras clases, nuestro programa y nuestra capacitación''.

Los miembros de la primera clase de prueba ofrecida por Acción incluyeron a personas que quieren abrir una panadería y a alguien que desea hacer crecer un negocio de artesanías y piezas de arte entre México y Estados Unidos.

Uno de los asistentes fue Alex Manning, quien reside en Durham y posee un negocio de construcción, el cual llegó a emplear a ocho cuadrillas de tres trabajadores cada una.

Sin embargo, Manning dijo que el negocio creció demasiado rápido para que pudiera sostenerse. Ahora quiere crecer de nuevo.

"Si aprendes algo nuevo, creces'', dijo.

Otro asistente a la clase fue Miguel Chirinos, quien trabaja para un programa comunitario de una agencia de salud mental, enfocada en la población latina, pero quien quiere hacer que crezca su trabajo de investigación histórica.

Chirinos es autor de un libro llamado "Simon Bolivar in the United States'', escrito en inglés y traducido al español (Simón Bolívar en Estados Unidos). Está terminando la investigación para su segundo libro, sobre poblados estadounidenses que recibieron el nombre del líder militar y político venezolano, y además realiza otras investigaciones y conferencias.

Revela que asiste a la clase para adquirir conocimientos y consejos sobre la forma de crear un pequeño negocio.

"Creo que ha llegado el momento en que tengo que abrir un negocio pequeño'', dijo. "Esto ha sido una experiencia maravillosa''.

___

Con información de The Herald-Sun, http://www.herald-sun.com


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