JEFFREY SALES ● jsales@xxyy.zzz ● Page Two

THE FINANCIAL MEDIA ● New York, NY
(www.website.zzz) The website for The Financial Media

DIRECTOR OF SALES ● 2000
●   Managed, recruited and trained a 14-member national sales staff including a dedicated New
       Media team, Integrated Print group, and an Integrated Sales firm
●   Devised an integrated sales plan between the newspaper and Web site, selling both products.
●   Established sales strategy and tactical plan; identified and captured target markets.
●   Classified items/products for promotion as well as producing a comprehensive packaging-
        pricing system.
●   Interacted with traffic/production, finance, marketing, business-development and editorial
       departments.
●   Identified site strategy, sales channels/verticals, and revenue business plans.

Accomplishments:
●   Exceeded 2000 goal through savvy development/execution of overall national sales and
       marketing plans.
●   Improved bottom-line through a diverse array of strategic partnerships, alliances and
       business relationships.

USA ONLINE ● New York, NY
The largest local-content network on the Internet

SALES MANAGER: ADVERTISING ● 1998 - 1999
●   Established procedures for start-up New York regional division: instituted standards for Sales,
       Editorial and Production departments.
●   Created new advertising pricing policies ad packages; devised prospect database, implemented
       territorial structure, and created a reporting system.
●   Recruited, trained, managed and provided leadership to all 9 Northeast region account
       executives.
●   Directed creation of advertising-tracking software.

Accomplishments:
●   Driving force in NY office ranking #1 in network traffic within 12 months of launch.
●   Consistently attained/surpassed quarterly revenue goals.
●   Recognized by senior management for achieving more revenue vs. 59 long-established markets.
●   Boosted client retention and slashed potential lost revenue through creation and staffing of
       innovative Client Service/Technology Outreach Department.

ROLLINS PUBLISHING / INFORMATION SERVICE ● High Heights, NJ ● 1993 - 1997
Directory USA [Internet-Multi Media], US export Directory, US Industrial Directory

NATIONAL SALES DIRECTOR (1996-1997)
●   Recruited, trained and managed national sales force encompassing 4 Regional Sales Managers,
       22 District Sales Managers, and 5 Sales and Telemarketers.
●   Designed & implemented successful sales/marketing strategy, migrating revenue from print
       to Internet.
●   Held P&L responsibilities, including budgeting and forecasting.
●   Spearheaded new business plans, set regional and individual sales goals, established territories,
      and instituted competitive incentive plans.

Accomplishments:
●   Achieved 110% of new business goals.
●   Slashed costs by 7% by teaming with billing Department to reduce claims and improve
       collection methods.
●   Shattered 20-year record for the number of sales-team members attaining goals.

JEFFREY SALES ● jsales@xxyy.zzz ● Page Three

ROLLINS PUBLISHING / INFORMATION SERVICE experience continued...

REGIONAL SALES MANAGER/NATIONAL TRAINING MANAGER (1994-1995)
●   Requested by management to maintain and expand prime existing territories in the division;
       direct reports including 6 District Sales Managers. Trained sales staff on a national basis.
●   Authored and implemented aggressive training program and sales-presentation system,
       including break-through electronic products (online/Internet and CD-ROM) for sourcing
       and marketing.

Accomplishments:
●   Drove new business revenue by an unprecedented 390%.
●   Increased overall Northeast territory revenue by 98%.
●   Consecutively named "Regional Manager of the Year" for 1994 and 1995.

DISTRICT SALES MANAGER (1993)
●   Attained 205% of quota.
●   Broke all company records dating back 30 years.
●   Cited as "#1 District Sales Manager of the Year" amongst a pool of 25 DSMs.

RRR ENVIRONMENTAL CORP. ● Edwards, NJ
Fully-integrated environmental contractor managing diverse remedial projects

SALES MANAGER ● 1990 - 1993
●   Developed/implemented industry-specific marketing and sales programs to capture hospitals,
       real-estate firms, and chemical and pharmaceutical companies. Managed sales team to peak
       levels of productivity.

Accomplishments:
●   Expanded client base from 4 to 300 in the private sector through aggressive
       cold-calling campaign.
●   Generated $30 million (1992) and $25 million (1991) in competitive-bid opportunities.

BELL ATLANTIC YELLOW PAGES ● Paramus, NJ

ACCOUNT EXECUTIVE ● 1984 - 1990
●   Generated new accounts and maintained/expanded existing accounts.
●   Developed tailored advertising programs using a consultative-sales approach.

Achievements:
●   Consistently met or exceeded goals; achieved 141% of sales targets.
●   Twice ranked #1 in NJ Statewide Sales competing against 75 peers.
●   Frequently ranked either #1 or #2 for Regional Sales.

EDUCATION and ADVANCED TRAINING

Psychology ● Montclair State University ● Upper Montclair, New Jersey

Sales training: Tom Hopkins, Zig Ziglar, Tony Robbins, Brian Tracy, AMA Management seminars
Completed DEI sales training system
Attended Interactive Multimedia Conference